Our verdict
Morningstar Investor is built around Morningstar's own analysts. Stocks they cover get a star rating, a fair value estimate and an economic moat rating, plus written reports. That makes it one of the deepest sources of original research in our rankings.
There is no free plan for the research tools. You can try it for 7 days, then it costs USD 34.95 a month or USD 249 a year. Some quote pages are public, so you can see what a stock page looks like before you sign up.
Coverage is wide: we opened stock pages with ratings for the US, London and Xetra. Dubai and Abu Dhabi stocks have pages too, but they get automated Quantitative Ratings rather than analyst ratings.
Who it is for, and who it is not for
Good fit if you are
- Long-term investors who want an independent view of what a company is worth
- People who like to read why an analyst rates a stock, not only the score
- Investors who hold funds and ETFs as well as stocks: funds and ETFs get a Medalist Rating from Gold to Negative, based on People, Process and Parent
Look elsewhere if you are
- Anyone who wants a free plan: the screener, watchlists and ratings need the paid plan
- Traders who want detailed price charts
- UAE-focused investors who want analyst ratings (UAE stocks get Quantitative Ratings only)
Key features
Star ratings and fair value
Morningstar's own ratings measure a stock against its fair value estimate and its competitive advantage (economic moat). The star rating, from 1 to 5, combines the fair value estimate with an Uncertainty Rating from Low to Extreme. A wide moat means Morningstar expects the advantage to last more than 20 years, a narrow moat about 10 years. They are designed to reward long-term value rather than short-term trends.
Source: investor.morningstar.comIndependent analyst research
Unlimited access to Morningstar's analyst reports, commentary and news on the securities they cover.
Source: investor.morningstar.comScreener with 200+ data points
Use ready-made investment lists or build your own screen from more than 200 data points.
Source: investor.morningstar.comPortfolio tools
See performance, allocation, fees and stock overlaps across your portfolio. You can link bank and brokerage accounts; linked accounts show balances and allocation, not cost basis.
Source: morningstar.comAlerts on ratings changes
Get notified about news on your portfolio and watchlist holdings, such as ratings changes and analyst notes.
Source: investor.morningstar.comMorningstar Investor prices
| Plan | Billed monthly | Billed yearly | Notes |
|---|---|---|---|
| Investor | $34.95 | $249.00$20.75 a month | 75 a month when billed yearly |
Pros and cons
Pros
- Original analyst research with fair value and moat ratings
- Wide coverage, including London and Xetra stock pages with fair values
- 7-day free trial
- Yearly plan works out at about USD 20.75 a month
Cons
- No free plan for the research tools
- UAE stocks get automated Quantitative Ratings only
- Only one free trial per person
Guided tour: how Morningstar looks inside
The same screens as above, in order, as a step-by-step tour. Each step zooms in on one part of the page.
Checking one stock and one ETF on Morningstar, step by step
We open the Apple page, read the fair value and moat, look at the valuation history, try the screener and the portfolio page, then check an ETF. Use Next, the step list or your arrow keys. On a phone you can swipe.
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Step 1 of 7Price vs fair valueThe Price vs Fair Value card compares the share price with the analyst's fair value estimate. The star rating comes from that gap and the Uncertainty Rating.Open full screenshot -
Step 2 of 7Moat and the 1-Star and 5-Star pricesUnderneath are the 1-Star and 5-Star prices and the Economic Moat rating: wide means Morningstar expects the advantage to last more than 20 years.Open full screenshot -
Step 3 of 7Why the analyst thinks soThe Analysis tab explains in words what drives the moat rating and the fair value estimate, so you can judge the assumptions yourself.Open full screenshot -
Step 4 of 7Ten years of multiplesThe Valuation tab lines up ten years of multiples, so today's P/E or price to book can be compared with the past.Open full screenshot -
Step 5 of 7Screen by moat and ratingThe screener can start from an AI Quick Filter, here US stocks with a wide moat trading below fair value, and shows the star rating and moat as columns.Open full screenshot -
Step 6 of 7Start a portfolioThe portfolio page starts empty. Create a portfolio, or link accounts, to see Morningstar's ratings and data for what you hold.Open full screenshot -
Step 7 of 7Ratings for ETFsETFs and funds get a Medalist Rating from Gold to Negative, built on three pillars: Process, People and Parent.Open full screenshot
Screens from Kai's own Morningstar account, captured 23 Oct 2026. AAPL and VOO are only examples of how the pages look, not recommendations. Star ratings and fair values are analyst estimates and change over time.
How Morningstar Investor ranks for each job
We rank tools by job, not overall. We score every tool on the same published criteria, using facts from official pages and our own testing. How we score.
Morningstar Investor alternatives
Frequently asked questions
Is Morningstar Investor free?
No. There is no free tier for Morningstar Investor. Some quote pages on morningstar.com are public, but the screener, watchlists, portfolio tools and ratings need the paid plan.
Does Morningstar Investor have a free trial?
Yes, 7 days. Morningstar says one free trial is allowed per person.
Does it cover UK, European and UAE stocks?
We opened London and Xetra stock pages with fair value estimates. Dubai and Abu Dhabi stocks have pages with Quantitative Ratings, which are automated, not from analysts.
Is a Morningstar fair value a price I should buy at?
No. It is an analyst estimate based on assumptions that can be wrong, and it does not know your situation. Use it as one input in your own research.
Some links are affiliate links, so we may earn a commission at no extra cost to you. How we make money. General information, not personal investment advice. Ratings and fair value estimates are model outputs or opinions and can be wrong.